Hayneedle (formerly Netshops) Selects Equilibrium MediaRich Server to Automate Dynamic Image ProcessingNetshops Selects Equilibrium MediaRich Server to Automate Dynamic Image Processing

Equilibrium MediaRich Server for Online Retailers reduces costs, increase sales and accelerates time-to-market to maximize online margins through media automation technology.

SHOP.ORG, LAS VEGAS, NV.–SEPTEMBER 12, 2005 —Equilibrium, the provider of patented automated media processing and delivery solutions, today announced that Netshops, a leader in online specialty retailing, has selected Equilibrium® MediaRich® Server to dynamically deliver online product images throughout their network of over 80 websites. Equilibrium MediaRich Server dramatically reduces online production costs, increases shopping cart orders, and accelerates time-to-market for image transformations, management and multi-channel deployment.

“With thousands of product photos on more than 80 online stores, Netshops required a scaleable and cost-effective image server that easily integrates with our proprietary content management system,” said Doug Nielsen, Netshops President and CEO. “After an exhaustive evaluation of all image serving options, we chose the flexibility and power of Equilibrium MediaRich Server to create an automated image flow, while adding dynamic zoom and pan functionality to all our specialty stores to increase sales conversions.”

Equilibrium MediaRich Server is server-based media templating software that automates online image production and enables the dynamic delivery of visual assets to any Web server cache and multi-channel device. For online retailers such as Netshops, MediaRich provides dynamic zoom and pan templates that generate and deliver product image derivatives from a single source image to the Web on demand without requiring a cumbersome submission and asset management process.

MediaRich generates and displays crisp, anti-aliased text and graphic elements onto an image or multiple images for dynamic product merchandising and text-graphics localization. Pre-press production houses can automate vast amounts of CMYK conversions, dpi adjustments and scaling requests to streamline their workflow. MediaRich supports many popular file formats as well as loading, saving and merging of IPTC, Exif and XMP metadata. As a robust stand-alone image server or integrated with any database and content management repository, Equilibrium MediaRich Server automatically reduces time and costs for transforming and deploying brand images throughout an e-commerce website, extranet portal and content infrastructure.

“Equilibrium is pleased to help Netshops automate their online image production and enable dynamic zoom and pan merchandising throughout over 80 websites with our patented technology,” said Sean Barger, CEO of Equilibrium. “With their ever-expanding collection of online specialty stores, Netshops will continue to showcase the scalability, speed and power of Equilibrium MediaRich Server for all their online generations.”

Equilibrium works with online retailers and certified systems integrators for Microsoft® .NET, Linux Red Hat®, Sun® Solaris and Apple Mac® OS X Server/Xserve to implement Equilibrium MediaRich Server for multi-channel retailers. For product information and free 30-day evaluations, please visit www.equilibrium.com or call +1.415.332.4343.

About Netshops
Netshops is a growing collection of online specialty stores. Each store offers the largest selection of unique decor items for the home, at prices that fit within any budget. At a Netshops store, customers will find products that fit their specific needs, knowledgeable customer service, and guaranteed satisfaction. For more information, please visit Netshops.

About Equilibrium
Equilibrium, the world leader in automated media processing since 1992, now leads the monetization of the next-generation Internet revolutions: music, video and mobile.  Media companies can break through traditional limits in mass-produced media using Equilibrium’s unique, high-powered MediaRich engine for real-time personalization and delivery of music and video to everything – even mobile.  Equilibrium offers its powerful solutions to the desktop, workgroup, enterprise and web-server, delivering the same core technology for cross-platform interoperability and integration virtually anywhere.  Equilibrium currently powers some of the largest BtoB portals, web 2.0 infrastructures and websites in the world including media: The Walt Disney Pictures and Television, Sony Pictures, Universal Music Group, E! Entertainment, Microsoft, Cisco, AOL,  NBC Universal, Warner Brothers; publishing: Hoovers, McGraw-Hill, Oxford; education: Cornell, Dartmouth, Harvard, MIT, Princeton, and Stanford.  For more information and free trials, please visit Equilibrium.

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Equilibrium, MediaRich and DeBabelizer are trademarks of Equilibrium. All other company, product or service names mentioned herein are trademarks or registered trademarks of their respective owners.

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PR @ equilibrium.com
+1 415.332.4343

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