Equilibrium’s New MediaRich Merchandizer is the Fastest Way to Boost Online Sales

Equilibrium MediaRich Merchandizer 3.6 enables anyone to quickly add powerful zoom and pan functionality to their website to increase online margins.

SAUSALITO, CA — NOVEMBER 14, 2005 — Equilibrium®, the leading provider of patented automated media production and delivery solutions for the desktop, workgroup and enterprise, today announced the availability of Equilibrium® MediaRich® Merchandizer™ version 3.6 to enable Web designers and virtual merchants to quickly add pre-built dynamic image production templates to their websites to automate labor-intensive image zooms, pans and modifications. With Equilibrium MediaRich Merchandizer, companies such as Bluefly will reduce their Web production costs and time to update and manage product images, while increasing online purchasing confidence by allowing visitors to examine products in greater detail.

“By enabling people to zoom in to check out the thousands of products from the more than 350 designers on Bluefly.com, we are creating a more intimate shopping experience, and in turn, increasing conversion rates,” said Marty Keane SVP of E-commerce at Bluefly. “Since we first implemented Equilibrium’s dynamic zoom and pan Web templates as part of our multi-channel merchandising strategy, we have consistently increased average order sizes and gross margins from the previous quarters.”

Based on the Equilibrium MediaRich Server for the enterprise, Equilibrium MediaRich Merchandizer delivers the most requested features for retailers and catalogers at a fraction of the cost. The automated imaging templates enable designers to resize and optimize images for just-in-time product updates and generate detailed zoom and pan imaging derivatives from the original hi-res source files to reduce management and storage requirements.

“Online merchandisers can add powerful and affordable dynamic zoom and pan functionality today for their entire product line with the easy to install Equilibrium MediaRich Merchandizer templates,” said Sean Barger, CEO of Equilibrium. “Our customers are seeing a dramatic increase in sales by allowing their shoppers to quickly see all the product details without requiring browser plug-ins or time-consuming preprocessing of their media.”

Equilibrium MediaRich Merchandizer 3.6 features include:

Zooming/Panning
Zoom templates provide different style interfaces and all of the code including JavaScript, HTML, and DHTML for integration into your website, allowing complete customization of the design.  MediaRich Merchandizer provides several different templates to make integrating zoom and pan into your site fast and easy.

Resizing
Now images can be resized and optimized for the Web automatically.  Equilibrium MediaRich Merchandizer provides controls to adjust the height and width of any image, while maintaining the original aspect ratio or scale by a specified percentage.  This eliminates the need to store or maintain multiple versions of images for use within a website.

Intelligent Caching
MediaRich Merchandizer’s proprietary caching system delivers better performance. When an image is dynamically generated, it is automatically placed into cache. Images stay in cache ready for instant delivery based on the frequency with which they are requested and on the size of cache allotted by the server administrator.

Easy Integration
Integrates into any existing website infrastructure. Since the server communicates directly with the client Web browser, the only change needed to the website itself is to update the image source tags to include the appropriate URL for the image server.

Format and Browser Support
Equilibrium MediaRich Merchandizer can zoom and pan on file formats including JPG, GIF, BMP, PNG, TIF, TGA, PSD, PIC, PCX, WBMP, FPX, PS, EPS, AI and PDF with unparalleled support for Microsoft® Internet Explorer for Mac® and Windows, Mozilla® Firefox for Mac, Windows and Linux, Apple® Safari for Mac OS X without requiring any browser plug-ins.

About Equilibrium
Equilibrium, the world leader in automated media processing since 1992, now leads the monetization of the next-generation Internet revolutions: music, video and mobile.  Media companies can break through traditional limits in mass-produced media using Equilibrium’s unique, high-powered MediaRich engine for real-time personalization and delivery of music and video to everything – even mobile.  Equilibrium offers its powerful solutions to the desktop, workgroup, enterprise and web-server, delivering the same core technology for cross-platform interoperability and integration virtually anywhere.  Equilibrium currently powers some of the largest BtoB portals, web 2.0 infrastructures and websites in the world including media: The Walt Disney Pictures and Television, Sony Pictures, Universal Music Group, E! Entertainment, Microsoft, Cisco, AOL,  NBC Universal, Warner Brothers; publishing: Hoovers, McGraw-Hill, Oxford; education: Cornell, Dartmouth, Harvard, MIT, Princeton, and Stanford.  For more information and free trials, please visit Equilibrium.

U.S. Patent Numbers 6,792,575 and 6,964,009 for automated media processing and dynamic multi-platform delivery. Equilibrium, MediaRich and DeBabelizer are trademarks of Equilibrium. All other company, product or service names mentioned herein are trademarks or registered trademarks of their respective owners.

Press Contact:
PR @ equilibrium.com
Equilibrium
+1 415.332.4343 ext. 213