Equilibrium MediaRich Media Server to Enhance & Extend Image Repurposing For Leading U.K. Marketing Resource Management Provider Be The Brand Experience

Software Will Also Provide Automated Brand Asset Management

SAUSALITO, CA, March 12, 2008 – Equilibrium, the leading provider of automated media production and delivery solutions for the workgroup and enterprises and application service providers, today announced a Digital Asset Management (DAM) arrangement with be the brand experience, a provider of customized and off-the-shelf Marketing Resource Management solutions that help marketing professionals achieve more by automating key marketing processes. Equilibrium’s MediaRich Media Server software will power and automate be’s brand management, Marketing Resource Management (MRM) and Digital Asset Management (DAM) hosted services, which allows customers to share, repurpose and distribute marketing collateral.

Equilibrium’s MediaRich Media Server software will enable be to improve their service offerings by building advanced repurposing and metadata ingestion capabilities into the heart of be’s solutions. Furthermore, it will power their Digital Asset Store, assuring their ability to help customers store, search, manage, access, update and distribute their digital assets with ease.

“We have been using Equilibrium’s high profile engine for years now, Equilibrium has continued to innovate and respond to our needs as a customer.  When we were ready to expand into video and scale with our growing customer base, there was only one choice.  MediaRich Media Server adds superior scalable automation facilities to help power the digital asset repurposing, metadata ingestion and visualization requirements of our expanding customer base.” said Adam Hainsworth, CEO and CFO of be the brand experience.

“We are pleased to welcome be the brand experience as both an ASP and reseller for our MediaRich CORE platform,” said Sean Barger, CEO and Founder Equilibrium. “Our vision has always been to have MediaRich become the engine that powers change and which helps accelerate business evolution through self-service asset management. It’s very gratifying to be selected by a great ASP like be the brand experience that counts some of the largest companies in the U.K. among their customers, who has chosen our solutions to accomplish just that.”

About MediaRich
Equilibrium MediaRich automates image, sound and video productions and enables the multi-channel delivery of any media assets. MediaRich is a patented, fault tolerant, massively scalable, high volume media distribution and repurposing engine. It enables today’s companies to leverage dynamic editing and delivery for the real-time creation of graphics, audio and video files on-demand to any device. MediaRich seamlessly integrates with any Digital Asset Management (DAM) or Content Management System (CMS). MediaRich allows any organization to collaborate and manage all of its digital assets.  MediaRich can scale to meet any business’ digital asset needs regardless of the number of users or the original document, image or video file size or type. MediaRich intelligently ingests asset metadata and also adds previews to all assets, no matter what the original file format/size. Microsoft Office, image or video assets can be edited and deployed either as single items or in batches.

About be the brand experience
be the brand experience is a leading provider of Marketing Resource Management technology (MRM). be the brand experience enables clients to achieve more by developing effective, affordable custom-built technology solutions that empower users to better manage marketing workflows, brand assets and suppliers, resulting in lower costs, lower lead times and greater brand consistency and compliance.  be the brand experience empowers marketeers to achieve more within Citrix, Prudential, International SOS, Winterthur Life,Co-operative Financial Services, UIA among others. To learn more, please contact info@be-thebrand.com or be the brand experience.

About Equilibrium

Equilibrium, the world leader in media processing since 1992 when it released the first automated graphics processing software, DeBabelizer, now leads the monetization of the next-generation Internet revolutions: music, video and mobile. Media companies can break through traditional limits in mass-produced media using Equilibrium’s unique, high-powered MediaRich engine for real-time personalization and delivery of music and video to everything – even mobile. Equilibrium offers its powerful solutions to the desktop, workgroup, enterprise and web-server, delivering the same core technology for cross-platform interoperability and integration virtually anywhere.

Equilibrium currently powers some of the largest BtoB portals, web 2.0 infrastructures and websites in the world including: The Walt Disney Pictures and Television, Sony Pictures, Universal Music Group, E! Entertainment, Microsoft, Cisco, AOL, NBC Universal, Warner Brothers; Hoovers, McGraw-Hill; Cornell, Harvard, MIT, Princeton, and Stanford.

Equilibrium works with regional and global e-business integrators and web developers to provide training and support for implementing the open architecture of MediaRich Media Server and self-service media serving DAM solutions, content management systems, brand asset management and enterprise portal solutions. To learn more visit Equilibrium.


©2008 Automated Media Processing Solutions, Inc. d/b/a Equilibrium. All rights reserved. Equilibrium, MediaRich and MediaBatch are trademarks of Equilibrium.

Press Contact:
Frank Colin
+1 415-332-4343
pr (at) equilibrium.com

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