Equilibrium MediaRich Fills the App Gap for Digital Asset Management

by Bill IvesApril 13, 2009


The web is moving beyond text with an increasing use of visualizations in many media. I recently spoke with Sean Barger, CEO of Equilibrium, a firm that supports this transition. Sean said that the web and television are moving towards convergence and I would agree. He has been working in the automated media processing space for the past 15 years.

Equilibrium recently released MediaRich® Visualizer for SharePoint. This enterprise-class freeware server software provides instant visual enhancements to any SharePoint deployment, as well as high-volume media processing and distribution. It is a subset of their MediaRich Core product. It automatically creates thumbnails for all Microsoft Office, PDF, , images and videos in SharePoint. It supports more than 300 common file formats and includes a Zoom and Pan function to examine the the details of the file without having to download it first.

MediaRich Visualizer also helps integrate the use of Macintosh computers in a SharePoint environment. It provides batch uploading of assets, including the ability to upload complete folders while preserving their directory structure from both Windows and Macintosh.

Sean showed me how MediaRich Visualizer permits advanced searching on all media asset metadata throughout the enterprise. It upgrades Microsoft Advanced Search with IPTC, XMP and EXIF capability. When you upload media, all metadata is extracted and added to the Microsoft SQL Server database for search. This allows you to extend the search capability for media and have on-demand visualization of the results.
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