Equilibrium Announces MediaRich DAM for 2007 Microsoft Office system

Updated MediaRich for Microsoft Office 2007 Enhances Microsoft Office 2007’s Asset Collaboration Capabilities and Enables Self-Service Digital Asset Management

SAUSALITO, CA — 30 November 2006 — Equilibrium®, a Microsoft Gold Certified Partner and the leader in automated media processing and delivery software since 1992, continues to expand the capabilities of .NET, Sharepoint and Office with today’s announcement that it will release an update of the MediaRich for Microsoft SharePoint Digital Asset Management (DAM) solution, which works with the 2007 Microsoft® Office system, to provide customers with advanced self-service digital asset management capabilities.

“Our customers have told us the most important element of a Digital Asset Repository is being able to find the image file being sought and then export one or many in the size and format required.  MediaRich metadata support makes advanced search possible. Our customers come to us for high-quality software solutions that offer the most up-to-date DAM features and business benefits,” said Ron Wood, President, Equilibrium. “By working with Microsoft, we are excited by the mutual opportunities to entice customers who desire robust, scalable DAM capabilities. MediaRich for Microsoft Office 2007, will provide users of the 2007 Microsoft Office system with significant value and enhanced functionality.”  Equilibrium partners with regional and global systems integrators to implement Equilibrium® MediaRich® Server for .NET, and MediaRich for Microsoft® Office SharePoint Server as a self-service DAM solution.

Equilibrium’s powerful MediaRich platform enables any .NET DAM/MAM solution to ingest and make searchable IPTC, EXIF and XMP metadata (photos, Office files, and Adobe formats). Equilibrium’s MediaRich for SharePoint enables information workgroups and remote teams to quickly find, preview, zoom, modify and share media derivatives in a self-service manner.

“We are thrilled with the tremendous support and excitement we are seeing from our partners around the world in support of the business availability launch of the 2007 Office system, Exchange Server 2007 and Windows Vista,” said Rob Bernard, general manager, Worldwide ISV Group, Microsoft. “Our partners play a vital role in the early adoption, development and delivery of Microsoft technologies.  By working closely with partners like Equilibrium we are helping to provide our mutual customers with a high quality product, seamless technology integration, and improved user experiences.”

About Equilibrium
Equilibrium, the world leader in automated media processing since 1992, now leads the monetization of the next-generation Internet revolutions: music, video and mobile.  Media companies can break through traditional limits in mass-produced media using Equilibrium’s unique, high-powered MediaRich engine for real-time personalization and delivery of music and video to everything – even mobile.  Equilibrium offers its powerful solutions to the desktop, workgroup, enterprise and web-server, delivering the same core technology for cross-platform interoperability and integration virtually anywhere.  Equilibrium currently powers some of the largest BtoB portals, web 2.0 infrastructures and websites in the world including media: The Walt Disney Pictures and Television, Sony Pictures, Universal Music Group, E! Entertainment, Microsoft, Cisco, AOL,  NBC Universal, Warner Brothers; publishing: Hoovers, McGraw-Hill, Oxford; education: Cornell, Dartmouth, Harvard, MIT, Princeton, and Stanford.  For more information and free trials, please visit Equilibrium.

U.S. Patent Numbers 6,792,575 and 6,964,009 for automated media processing and dynamic multi-platform delivery. Equilibrium, MediaRich and DeBabelizer are trademarks of Equilibrium. All other company, product or service names mentioned herein are trademarks or registered trademarks of their respective owners.

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