eImprovement.com Selects Equilibrium MediaRich Merchandizer to Add Detailed Product Visualization To Their Family of Sites

Equilibrium MediaRich Merchandizer Enables Web Team for eImprovement.com, HomeFixtures.com, eFaucets.com, TheLightStore.com and DoorFixtures.com to Quickly Add Pre-Built Image Production Templates to Site and Create High Quality Zoom and Pan For All Products to Increase Online Sales

Sausalito, CA–February 22nd, 2007–Equilibrium, a leading provider of automated media production servers for the enterprise, today announced that eImprovement.com, a premier online retailer of specialty Home Improvement products, has selected Equilibrium® MediaRich® Merchandizer to enable their family of on-line stores to quickly add pre-built dynamic image  production templates to their site. This dramatically accelerates the time to market for traditionally labor-intensive image zooms, pans and modifications. The added dynamic imaging functionality will reduce image production and storage costs, increase shopping cart orders and minimize product returns for one of the largest selections of Lighting, Faucets, Fixtures
and Door Hardware products available anywhere.

Based on the Equilibrium MediaRich Media Server for the enterprise, Merchandizer delivers the most requested features for retailers and catalogers at a fraction of the cost. The pre-built automated imaging templates enable designers to resize and optimize images for just-in-time product updates, and generate detailed zoom and pan imaging derivatives from the original hi-res source files to reduce management and storage requirements. “By implementing MediaRich Merchandizer, eImprovement will reduce their Web production costs and time to update and manage product images for their family of sites.” said Sean Barger, CEO Equilibrium.

“Equilibrium MediaRich Merchandizer streamlines our image production workflow for updating and maintaining our thousands of product shots on our family of Home Improvement sites,” says Michael Fox, COO of eImprovement.com. “These features will allow the customer to see the product in great detail before purchasing and allow them to make a more informed buying decision. This will in turn lead to increased sales, increased average order volume and a reduction in returns.”

“This years priority is to improve the customers buying experience with MediaRich tools such as pan and zoom,” says Nick Fox, President of eImprovement.com. “We are currently testing the MediaRich Merchandizer server for on-demand zoom on our Delta Faucet and Insinkerator product pages within our eFaucets.com site prior to launching the technology on our newly developed .net platform for the entire eImprovement.com network of sites in early 2007.” “Within the first few days of implementation we’ve already seen an increase in conversions on certain products with variances in finish such as Oil Rubbed Bronze, Pewter and Stainless Steel,” says Nick Fox, President of eImprovement.com.

About eImprovement.com: Located in Racine, WI, eImprovement.com operates a network of home improvement e-commerce stores specializing in architectural fixtures for the home such as faucets, kitchen and bath fixtures, lighting, door hardware; etc. eImprovement.com carries name brands such as Delta, Moen, Price Pfister, Danze, In-Sink-Erator, Baldwin, Schlage,  Weiser Lock, Maxim, Sea Gull, Murray Feiss, Quoizel, and World Imports. Our “mission” is to provide Quality Products, with Expert Customer Service, Delivered Quickly, at Low Prices. We envision a shopping experience that is Fast, Easy, Enjoyable as well as Secure. Please visit www.eImprovement.com

About Equilibrium
Founded in 1989, Equilibrium provides automated media production solutions for multi-channel retail, manufacturing, publishing, life sciences, government, media and entertainment industries.

Equilibrium MediaRich Merchandizer Server utilizes our patented one-source zoom and pan technology which enables quick deployment and scalable high volume product visualization on virtually any browser without special plug-ins or pre-processing of media. Equilibrium’s MediaRich systems can be integrated with any existing web infrastructure. MediaRich Merchandizer is built on the MediaRich CORE platform and is upgradeable at any time to the full power of the MediaRich Media Server. Available on Windows, Mac OS X, Linux and Solaris. Equilibrium’s cross-industry enterprise customers include The Walt Disney Company, Sony Pictures (NYSE:SNE), Universal Music Group, E! Entertainment, Somerset House Publishing, Microsoft (NasdaqNM:MSFT), Netshops.com, Cisco (NasdaqNM:CSCO), Volvo, Stanley Works, Trex, Bluefly, Oxford University Press, Group Photographers Association, NetShops.com, and The Metropolitan Museum of Art. For more information, please visit www.equilibrium.com.

Press contact:
David Urry
Vice President of Marketing
Equilibrium
p. 415.332.4343 x 213
f. 415.331.8374
email- durry@equilibrium.com
www.equilibrium.com