Equilibrium’s MediaRich for Microsoft Office SharePoint Server A Proven Productivity Booster For Media and Entertainment Companies

SAUSALITO, CA & LAS VEGAS, NV April 15, 2009 – Equilibrium® a software company that specializes in helping enterprise clients of all sizes to manage, monetize and mobilize content, is increasing productivity and benefiting media and entertainment industry customers using MediaRich® for Microsoft Office SharePoint Server.

Equilibrium’s MediaRich for Office SharePoint Server allows clients to easily extend an enterprise-wide search, document management and workgroup collaboration environment to create a complete asset content management solution.

MediaRich for Office SharePoint Server is a highly effective management and deployment tool for digital media that features a scalable, high-volume media distribution and repurposing engine. It enables companies to organize, discover and generate derivative media assets from within the industry’s leading collaborative portal solution, Microsoft Office SharePoint Server.

“Taking an approach based on Office SharePoint Server and MediaRich for Office SharePoint Server has worked out very well for our customer, and they are now able to process high value assets in a far more efficient manner than previously with directly correlated savings in deployment costs,” commented Christian Eddleston, Director of Development and Operations at Omnicom MediaGroup TMV.

The MediaRich self-service asset management for Office SharePoint Server streamlines media deployment, empowering workers by dramatically simplifying complex media generation workflows.  This proven approach delivers substantial positive impact and ROI across all company activities, from pre-campaign and marketing through to project delivery. Self-service transactions can shorten the asset discovery, identification, approval, and manual derivative procurement process from 1 to 3 hours across two persons and 2 to 3 days down to just 1 to 3 minutes for one person.

“The Omnicom Media Group TMV productivity gains are a great example of how Microsoft and its Certified Gold Partner company Equilibrium have teamed together to deliver outstanding results for the media and entertainment sector,” said Gabriele DiPiazza, Managing Director of the Media and Entertainment Business for the Communication Sector at Microsoft Corp. “Every broadcaster and local affiliate station, as well as the creative agencies that serve them, seeking ways to make the most of staff resources should be taking a closer look at MediaRich for Microsoft Office SharePoint Server.”

MediaRich’s server-based software automates repetitive image production and enables multi-channel delivery of digital assets through rich-media templates.  The dynamic imaging integration helps reduce the time and costs required to generate, modify and deploy digital images, text, graphics, videos, and branded assets, boosting productivity and saving time and money for companies in the media and entertainment space.

“We’re extremely pleased that Omnicom Media Group TMV, a MediaRich for Microsoft Office SharePoint Server power-user customer, is continuing to experience outstanding productivity results,” said Mary Crebassa, Vice President of Sales at Equilibrium. “Equilibrium clients across many sectors, and in particular the media & creative sectors depend on MediaRich for Microsoft Office SharePoint Server to manage and create millions of assets on a weekly basis and find it very cost effective to do so.”

NAB attendees are invited to see a demonstration of Equilibrium’s MediaRich for Microsoft Office SharePoint Server software in the Microsoft booth #SL720.

About Equilibrium
Equilibrium, the world leader in media processing since 1992 when it released the first automated graphics processing software, DeBabelizer®, now leads the monetization of the next-generation Internet and mobile video revolutions. The patented, high-powered MediaRich® engine enables real-time personalization and delivery of music, images and video to website, wireless and portable devices. Equilibrium offers breakthrough cross-platform technology solutions featuring interoperability and integration for the workgroup, enterprise and web-server, delivering the same CORE technology for cross-platform interoperability and integration virtually anywhere. To learn more about Equilibrium and its products, please visit Equilibrium or our blog or call +1.415.332.4343.

Equilibrium and MediaRich are registered trademarks of Equilibrium. Microsoft Office SharePoint Server is a registered trademark of Microsoft Corporation.

Press Contacts:
Frank Colin – Equilibrium
+1 415-332-4343 OR 310-283-7526 at NAB
pr at equilibrium.com

Sallie Olmsted/Amy Gubman
Rogers & Cowan for Equilibrium
310-854-8124 /8194
solmsted@rogersandcowan.com
agubman@rogersandcowan.com