Equilibrium’s MediaRich for Microsoft Office SharePoint 2007 Server Released

Support For Large Video and Image Added

SAUSALITO, CA, October 18, 2007 – Equilibrium®, the leading provider of automated media production and delivery solutions for the desktop, workgroup and enterprise, continues to enhance and expand the Media Asset Management capabilities of SharePoint with its third release of MediaRich™ for Microsoft® Office SharePoint 2007. Large image and video files as well as Microsoft Office documents of any size and type can be previewed with high-speed zoom & pan. Users can easily visualize all image, Office and video assets directly in SharePoint 2007.  Files can now be automatically uploaded from Mac OS or Windows with MediaBatch™.  This release has many new features that make SharePoint more useful.

Equilibrium MediaRich is a robust high volume media distribution and repurposing engine, which seamlessly integrates with Microsoft Sharepoint Portal Server creating a powerful self-service Digital Asset Management (DAM) system.  MediaRich allows any organization to collaborate and manage all of its digital assets.  MediaRich can scale to meet any business’ digital asset needs regardless of the number of users or the original document, image or video file size or type. It extends the collaborative experience of SharePoint. The resulting solution allows delivery of consistent brand assets for the Internet, print, mobile devices and Office applications.

Equilibrium MediaRich does not require a special asset repository or database.  MediaRich intelligently ingests asset metadata and thereby extends SharePoint 2007’s search capabilities. It also adds previews to all assets, no matter what the original file format/size. Microsoft Office, image or video assets can be edited and deployed either as single items or in batches.

About Equilibrium
Equilibrium, the world leader in automated media processing since 1992, now leads the monetization of the next-generation Internet revolutions: music, video and mobile. Media companies can break through traditional limits in mass-produced media using Equilibrium’s unique, high-powered MediaRich engine for real-time personalization and delivery of music and video to everything – even mobile.  Equilibrium offers its powerful solutions to the desktop, workgroup, enterprise and web-server, delivering the same core technology for cross-platform interoperability and integration virtually anywhere.

Equilibrium currently powers some of the largest BtoB portals, web 2.0 infrastructures and websites in the world including media: The Walt Disney Pictures and Television, Sony Pictures, Universal Music Group, E! Entertainment, Microsoft, Cisco, AOL, NBC Universal, Warner Brothers; publishing: Hoovers, McGraw-Hill, Oxford; education: Cornell, Dartmouth, Harvard, MIT, Princeton, and Stanford.

Equilibrium works with regional and global e-business integrators to provide training and support for implementing the open architecture of MediaRich Media Server and self-service media serving DAM solutions, content management systems, brand asset management and enterprise portal solutions.

Equilibrium is a Microsoft Gold Certified Partner.

To learn more visit Equilibrium® and see the Partner Program.


©2007 Automated Media Processing Solutions, Inc. d/b/a Equilibrium. All rights reserved. Equilibrium, MediaRich and MediaBatch are trademarks of Equilibrium.

Press Contact:
Frank Colin
+1 415-332-4343
pr (at) equilibrium.com

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