Equilibrium Ships MediaRich Server for Linux to Automate the Production and Delivery of Visual Assets to Web, Mobile and Print

MediaRich Server for Linux reduces online image production costs and time, increases revenue opportunities and accelerates time-to-market for SMBs and global enterprises running Red Hat and others Linux distributions.

LINUX WORLD 2005, SAN FRANCISCO, CA –AUGUST 8, 2005 —Equilibrium®, the leader in automated media processing and delivery solutions, today ships Equilibrium MediaRich® Server for Linux to meet the dynamic imaging needs of corporations using Red Hat Linux and other distributions. Equilibrium MediaRich Server for Linux dramatically reduces production costs, increases revenue opportunities and accelerates time-to-market for brand asset transformation, management and multi-channel deployment.

“Equilibrium is a pioneer and leader in providing automated media production solutions for mid-sized and global enterprises to reduce costs and increase revenue opportunities through online merchandising, media asset management and multi-channel delivery,” said Sean Barger, chief executive officer of Equilibrium. “With the release of MediaRich Server for Linux, Equilibrium continues to broaden its dynamic imaging solutions to any size company needing to maximize their brand asset ROI through automation.”

Equilibrium MediaRich Server for Linux is server-based media templating software that automates image production and enables the dynamic delivery of visual assets to any Web server cache and multi-channel device. For online retailers, MediaRich provides dynamic zoom and pan templates that generate product image derivatives from a single source image on the fly. MediaRich generates and displays crisp text and graphic elements onto an image or multiple images for dynamic product merchandising and text-graphics localization. Pre-press production houses can automate vast amounts of CMYK conversions, dpi adjustments and scaling requests to streamline their workflow. MediaRich supports many popular file formats as well as loading, saving and merging of IPTC, Exif and XMP metadata. As a robust stand-alone image server or integrated with any database and content management repository, Equilibrium MediaRich Server for Linux automatically reduces time and costs for transforming and deploying brand assets throughout an e-commerce website, extranet portal and content infrastructure on demand.

“As the world’s leading Linux company, HP is excited to partner with Equilibrium to provide automated media processing and delivery solutions to customers migrating to Linux running on HP ProLiant and BladeSystem servers,” said Martin Fink, vice president and general manager of open source and Linux, HP.  “With Linux-based solutions like Equilibrium’s dynamic MediaRich Server, HP is helping our customers stay ahead of the curve.”

Equilibrium works with companies and certified systems integrators for Red Hat and other Linux distributions to implement Equilibrium MediaRich Server for Linux.

About Equilibrium
Equilibrium, the world leader in automated media processing since 1992, now leads the monetization of the next-generation Internet revolutions: music, video and mobile.  Media companies can break through traditional limits in mass-produced media using Equilibrium’s unique, high-powered MediaRich engine for real-time personalization and delivery of music and video to everything – even mobile.  Equilibrium offers its powerful solutions to the desktop, workgroup, enterprise and web-server, delivering the same core technology for cross-platform interoperability and integration virtually anywhere.  Equilibrium currently powers some of the largest BtoB portals, web 2.0 infrastructures and websites in the world including media: The Walt Disney Pictures and Television, Sony Pictures, Universal Music Group, E! Entertainment, Microsoft, Cisco, AOL,  NBC Universal, Warner Brothers; publishing: Hoovers, McGraw-Hill, Oxford; education: Cornell, Dartmouth, Harvard, MIT, Princeton, and Stanford.  For more information and free trials, please visit Equilibrium.

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U.S. Patent Numbers 6,792,575 and 6,964,009 for automated media processing and dynamic multi-platform delivery. Equilibrium, MediaRich and DeBabelizer are trademarks of Equilibrium. All other company, product or service names mentioned herein are trademarks or registered trademarks of their respective owners.

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