Equilibrium Releases MediaRich CORE 3.8.3 Audio/Video iKit for Massively Scalable Content Production and Delivery

MediaRich 3.8.3, the result of 15 years of award-winning best practices, delivers music, image and video with automated processing and delivery everywhere –  Including Microsoft’s new Interactive Media Management as an integrated partner.

NAB 2007, LAS VEGAS, NV – APRIL 16, 2007 – Equilibrium®, the leading provider of automated media production and delivery solutions for the desktop, workgroup and enterprise, announces general availability of its MediaRich 3.8.3 CORE product line upgrade for high-volume batch processing on server, self-service DAM/MAM integration and mobile media applications. Now anyone can quickly and easily repurpose media for optimal delivery on the web and portable media players with a drag-and-drop onto desktop hot-folders, on-demand to web pages, or integrated into DAM/MAM systems.  With professional-strength MediaRich 3.8.3 and MediaScript workflows, anyone can now send multiple video production jobs to MediaRich servers for lightning-fast processing and delivery.  Individuals and professional workgroups will realize an immediate creative freedom by automating their media workflow with MediaRich Media Server.

“Equilibrium has distilled our 15-year history of award-winning automation best practices into the MediaRich CORE platform,” said Sean Barger, Founder and CEO of Equilibrium.  “Now, video professionals can easily drag and drop most major digital video filetypes onto a hot-folder or a joblet™ to instantly resize, composite text, watermark, pre-roll, post-roll, fade-in/fade-out,  bug or perform a myriad of image processing.  All video can be automatically compressed, converted and optimized for high-speed, high-quality “templated” media delivery.  Equilibrium’s patented technology and powerful MediaScript™ language based on Javascript enables integrations anywhere, including DAM/MAM/CMS systems through .NET, web services, C#, Java or other API’s or via a simple http request.”

To see Equilibrium’s on-demand video processing power please visit Microsoft’s booth, South Hall SL 3213 at NAB 2007.  Equilibrium is an Integrated Partner in Microsoft’s Interactive Media Management.  Microsoft as part of IMM will be showing MediaRich 3.8.3’s flexibility in asset processing for integrated video manipulation and self-service video management.

About Equilibrium
Equilibrium, the world leader in automated media processing since 1992, now leads the monetization of the next-generation Internet revolutions: music, video and mobile.  Media companies can break through traditional limits in mass-produced media using Equilibrium’s unique, high-powered MediaRich engine for real-time personalization and delivery of music and video to everything – even mobile.  Equilibrium offers its powerful solutions to the desktop, workgroup, enterprise and web-server, delivering the same core technology for cross-platform interoperability and integration virtually anywhere.  Equilibrium currently powers some of the largest BtoB portals, web 2.0 infrastructures and websites in the world including media: The Walt Disney Pictures and Television, Sony Pictures, Universal Music Group, E! Entertainment, Microsoft, Cisco, AOL,  NBC Universal, Warner Brothers; publishing: Hoovers, McGraw-Hill, Oxford; education: Cornell, Dartmouth, Harvard, MIT, Princeton, and Stanford.  For more information and free trials, please visit Equilibrium.

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U.S. Patent Numbers 6,792,575 and 6,964,009 for automated media processing and dynamic multi-platform delivery. Equilibrium, MediaRich and DeBabelizer are trademarks of Equilibrium. All other company, product or service names mentioned herein are trademarks or registered trademarks of their respective owners.

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