Equilibrium Awarded Patent for Automated Processing and Delivery of Media Assets to Web Servers

Patented technology behind Equilibrium MediaRich Server solidifies market position to meet the growing dynamic imaging needs of cross-vertical SMBs and global enterprises.

MICROSOFT WORLDWIDE PARTNER CONFERENCE, MINNEAPOLIS, MN.–JULY 7, 2005– Equilibrium®, the leader in automated media processing and delivery solutions, today announced that Automated Media Processing Solutions, Inc. DBA Equilibrium was awarded U.S. Pat. No. 6,792,575 for the automated processing and delivery of digital media assets to Web Servers as part of the proprietary technology behind Equilibrium MediaRich® Server. As the leading dynamic imaging software, Equilibrium MediaRich dramatically reduces production costs, increases revenue opportunities and accelerates time-to-market for brand asset productions, management and multi-channel deployment.

“As a pioneer in providing automated media processing and delivery solutions to mid-sized and global corporations, the issuance of this patent solidifies our best-of-breed technology and our key differentiator in the market,” said Sean Barger, founder and chief executive officer of Equilibrium. “Equilibrium is committed to building upon our history of success to offer the most powerful solutions to meet the growing dynamic imaging needs of our customers and partners.”

Equilibrium MediaRich is server-based media templating software that automates image production and enables the dynamic delivery of visual assets to any Web server cache and multi-channel device through proprietary HTML tags embedded in Web documents. For online retailers, MediaRich provides dynamic zoom and pan templates that generate product image derivatives from a single source image on the fly. MediaRich generates and displays crisp text and graphic elements onto one or multiple images for dynamic product merchandising and text-graphics localization. Pre-press production houses can automate vast amounts of CMYK conversions, dpi adjustments and scaling requests to streamline their workflow. MediaRich supports many popular file formats as well as loading, saving and merging of IPTC, Exif and XMP metadata. As a robust stand-alone image server or integrated with any database and content management repository, Equilibrium MediaRich Server automatically reduces time and costs for transforming and deploying brand assets throughout an e-commerce website, extranet portal and content infrastructure upon demand.

Equilibrium works with companies and certified integration partners to implement Equilibrium MediaRich Server for Microsoft .NET infrastructures, Mac® OS X/Server, Sun Solaris and Linux Red Hat. Equilibrium’s award-winning product line also includes MediaRich Server for Microsoft® SharePoint Portal Server, Merchandizer and DeBabelizer® Pro 6/Server (beta). For more information on Equilibrium’s automated media processing solutions, Partner Program and OEM opportunities, please call +1.415.332.4343 and visit www.equilibrium.com.

About Equilibrium
Equilibrium, the world leader in automated media processing since 1992, now leads the monetization of the next-generation Internet revolutions: music, video and mobile.  Media companies can break through traditional limits in mass-produced media using Equilibrium’s unique, high-powered MediaRich engine for real-time personalization and delivery of music and video to everything – even mobile.  Equilibrium offers its powerful solutions to the desktop, workgroup, enterprise and web-server, delivering the same core technology for cross-platform interoperability and integration virtually anywhere.  Equilibrium currently powers some of the largest BtoB portals, web 2.0 infrastructures and websites in the world including media: The Walt Disney Pictures and Television, Sony Pictures, Universal Music Group, E! Entertainment, Microsoft, Cisco, AOL,  NBC Universal, Warner Brothers; publishing: Hoovers, McGraw-Hill, Oxford; education: Cornell, Dartmouth, Harvard, MIT, Princeton, and Stanford.  For more information and free trials, please visit Equilibrium.

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U.S. Patent Numbers 6,792,575 and 6,964,009 for automated media processing and dynamic multi-platform delivery. Equilibrium, MediaRich and DeBabelizer are trademarks of Equilibrium. All other company, product or service names mentioned herein are trademarks or registered trademarks of their respective owners.

Press Contact:
PR @ equilibrium.com
+1 415.332.4343

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