Equilibrium Announces MediaRich for MOS for Associated Press ENPS at NAB Show

MediaRich for MOS Enables Creation of Web Ready Media While Integrating with MOS Enabled Devices

SAUSALITO, CA, and LAS VEGAS, April 20, 2009 – Equilibrium®, a software and hosted services company that specializes in helping enterprise clients of all sizes to manage, monetize and mobilize content, today announced that Equilibrium and AP’s ENPS news production system have partnered to streamline newsroom production of online content through tight integration of Equilibrium’s MediaRich for MOS Server.

Equilibrium’s MediaRich works with ENPS and MOS compliant media servers to automatically transcode production quality video for web use. This tight integration enables production and distribution of text and media content to the web using the same, seamless drag and drop workflow available in the past only to broadcasters.

With Equilibrium’s optional connector to MOS, the MediaRich Server works with MOS compliant systems including AP’s ENPS to create faster, more versatile, and more interactive video to the web workflow. MOS is a open, reliable, and widely-adopted network protocol for linking news production systems such as ENPS with broadcast equipment, enabling journalists to see, use, and control a variety of devices including audio/video servers and editors, still stores, character generators, prompters, automation systems, content distribution systems and services, and special effects devices.

“We are pleased to have Equilibrium as an ENPS Integration Partner, working with us to create unified newsroom workflows for content published both online and on-air,” said Michael Palmer, ENPS director of Design & Integration Strategy.  “Leveraging MediaRich for MOS, ENPS users can apply familiar production tools and workflows to output content across a range of distribution channels, including web, mobile and broadcast without compromising speed, efficiency or quality.”

Equilibrium’s new MediaRich for MOS connector first prepares content automatically for web deployment. After news organizations have posted their footage to the web, the videos can be deployed to any device, anywhere using Equilibrium’s new EQ Network™ Ad-Per-View Software as a Service.

“Equilibrium is very pleased to supply scalable media processing server technology connected to ENPS MOS to drive on-the-fly news video out to the web to meet growing consumer demand for anywhere, anytime access to news and information,” commented Sean Barger, CEO of Equilibrium.  “By helping news operations and stations everywhere to automate processing and delivery of web video while simultaneously providing visualization of all assets in the pipeline station news operations can save on labor costs and increase advertising revenue at the same time.”

NAB attendees are invited to see a demonstration of Equilibrium’s MediaRich for MOS for Associated Press ENPS in the Associated Press booth #C161.

About ENPS
ENPS is the world¹s most popular broadcast news production system, with leading market share and used by more than 50,000 reporters, writers, editors and producers in more than 690 newsrooms in 57 countries. Because AP is not allied with any one hardware vendor, users of AP systems are able to take advantage of best-fit solutions for external systems.

About The Associated Press
The Associated Press is the essential global news network, delivering fast, unbiased news from every corner of the world to all media platforms and formats. Founded in 1846, AP today is the largest and most trusted source of independent news and information. On any given day, more than half the world’s population sees news from AP.

About Equilibrium
Equilibrium, the world leader in media processing since 1992 when it released the first automated graphics processing software, DeBabelizer®, now leads the monetization of the next-generation Internet and mobile video revolutions. The patented, high-powered MediaRich® engine enables real-time personalization and delivery of music, images and video to website, wireless and portable devices. Equilibrium offers breakthrough cross-platform technology solutions featuring interoperability and integration for the workgroup, enterprise and web-server, delivering the same CORE technology for cross-platform interoperability and integration virtually anywhere. Equilibrium is a Microsoft Gold Partner.  To learn more about Equilibrium and its products, please visit please visit Equilibrium or our blog or call +1.415.332.4343.

Equilibrium and MediaRich are registered trademarks and Ad-Per-View and EQ Network are trademarks of Equilibrium. ENPS is a registered trademark of Associated Press.

Press Contacts
Frank Colin – Equilibrium
+1 415-332-4343 OR 310-283-7526 at NAB                                                                        ”¨pr@equilibrium.com

Sallie Olmsted/Amy Gubman
Rogers & Cowan for Equilibrium
310-854-8124 /8194
solmsted@rogersandcowan.com
agubman@rogersandcowan.com